Bagonia and Birch Proudly Present eARTh

Posted Wednesday 08-12-2009

We're so SO excited to be just a few weeks away from launching our new eARTh line.  Meticulously designed with the environment, people and animals in mind, Bagonia's and Birch's new line, eARTh, is an eco-chic solution to live an organized and eco-friendly life without ever having to compromising style. 

The new line will be officially launching at POOL, an invitation only tradeshow taking place in conjunction with MAGIC, August 31st - September 2nd.

Click the images to the right and you'll be able to see styles from the new line. Below are a few additional tantalizing details to get you just as excited as we are:

Bagonia eARTh

An inventive line of handbags that offer more, each style in the eARTh line is a moderate-luxury handbag, a cycle chic bike carryall, includes a secret compartment with reusable shopping bags, has straps that double as fabulous bracelets, includes a clutch purse, and a way to fashionably tie a scarf that is not in use.

Inspired by flowers, the new eARTh styles include the Rose Bag ($349 USD), Bird of Paradise Bag ($329 USD), and Sunflower Bag ($299). Each style has different color options.

Birch eARTh

The design driven eco-friendly messenger bags function as a computer bag, a bike carryall, and contain a secret compartment that conveniently stores reusable shopping bags. Each bag gives men a stylish tool to live healthier and more environmentally friendly.

Inspired by trees, the new eARTh line consists of the Redwood Bag ($249 USD), Cyprus Bag ($249 USD), and Manzanita Bag ($215 USD). Each style has color a couple of color options.

Eco-Chic Solutions

Bagonia and Birch bags provide solutions to make life simple, sustainable, and always stylish. By using a Bagonia or Birch bag men and women can:

- Eliminate the use of 6 plastic bags a week
- That's 24 bags a month, and 288 bags a year
- That's a total of 22,176 bags in an average lifetime

If just 1 out of every 5 people in the USA stopped using plastic grocery bags we would eliminate the use of 1.3 billion bags a year.

The cycle chic function of the eARTh line helps to minimize environmental impact and promotes healthy living. Cycling to work or to run errands reduce air pollution, carbon emissions and the use of fossil fuels.

Daily Solutions

The breakaway clutch in each new Bagonia eARTh style makes it easy for today's busy woman to transition from the boardroom to the dance floor without additional effort. The chameleon like straps of each eARTh handbag allow for a scarf to be stylishly secured to the bag for easy access and to protect it from getting dirty or being lost.

Some Bagonia handbags also feature compartmentalized, removable and machine washable interiors that ensure women will never lose time searching the contents of their purse for a ringing cell phone or keys.

New Birch eARTh utility bags are sized perfectly for either a laptop or notebook computer. The sophisticated and hip design of each utility bag enhances versatility making it appropriate for work, school and/ or recreation.

Socially Responsible Manufacturing and Design

Every Bagonia and Birch bag is 100% cruelty free, ethically manufactured in the USA, and made of vegan, repurposed, reclaimed and organic textiles. Each textile and material used to make Bagonia and Birch bags is sourced and purchased in the USA from local businesses. When someone buys a Bagonia or Birch bag they are supporting business stability for a long line of US vendors. 

We take pride in creating design-driven products that provide more.  Give us a call at (619) 618-2132 or send us an email at info@hernicheproducts.com if you have questions or any comments about our new eARTh line.  

Kind Regards,

Adriana and Nichole (aka "The Her Niche Girls)